My latest article on a new feature (Dynamic Data Masking) coming to SQL Server 2016 and Azure is now available.
Dynamic Data Masking essentially displays characters instead of real data to non-privileged users. The data is not stored as a masked values. As with anything, there are pros and cons with this approach. It is another tool in the toolbelt to help keep data secure. Combining DDM with other security features may be the right solution for your situation.
Here is the link to the article.